My flyer has a heading that grabs your attention.  This creates eye movement towards the location of the movie, to the picture and back up to the heading. I chose a simple font for the text that's very easy to read. The most important details are the ones I directed the viewers eye to. The picture and the text are separate to give them contrast with each other.  This allows the picture to stand out on it's own and make the flyer interesting.  It's interesting up close and far away.