The audience for this tile will be children, grandparents, and families.  This design can be playful and fun to relate to this audience.  People go to the zoo to have fun and see lots of animals.  I wanted my design be fun and professional.  My design is very playful.  I used the text in an organic way with round shapes.  Out of the text I created a shape similar to a butterfly.  I wanted to have more open space in this design, which is why there is a lot of negative space.  This also helps give the text shapes more room to give the appearance of being free and flying like butterflies. This fun animal shape relates to my audience because it’s imaginative for children and made for this fun environment.  As mentioned, the audience goes to the zoo to see animals, and this tile reflects the main purpose of the zoo.  It’s also professional because it’s not overcrowded and it would look great on a bench in the zoo.  I learned a lot while creating this zoo tile.  I had a lot of designs, and ended up creating a new design for the final tile.  I wanted to create something different from the other tiles, which is why the tile has a lot of negative space.  The way the eye moves through the tile is from the white space, not because of the text.  This is one of my most playful designs I made and it represents zoo in the best way for the audience.  I learned that leaving white space in a design is another design element.  I used the letter q in this design.   

I started this project thinking about who will see it. A diverse group of people use public transportation everyday, meaning children to employees to seniors will see this tile.  I wanted a crisp, clean design that people could see and understand in a hurry.  It has to relate to a mass amount of people.  Specifically, my design works because at a quick glance the whole audience, young to old, can see the resemblance to a transit station.  My design moves the eyes quick from the right of the page to the left.  The diagonals and horizontal lines  allow the eye to move quickly across the page.   In this project,  I learned that there are an unlimited number of ways to put text together.  It was very easy to come up with ideas.   For this project I used the letter w and stacked them up together.  The typeface helped create a line that almost looks like a telephone wire.  This helped me think of transit station because the trains move from one place to another constantly.  Next time, I’ll try to be more creative and create more tiles to choose from.  I’ve used illustrator before and had a very similar project, so I didn’t learn very much from illustrator in this project.

The audience for a poet’s kitchen is himself, his family, and other poets.  People will be inspired by the floor because it’s in a poet’s house.  I wanted my design to be light and creative.  I picture a poet being quiet and artistic.  This design should inspire what the whole rest of the kitchen will look like.  My design is appropriate for the audience because it’s a light, delicate design.  It’s inspiring because it’s made with light, beautiful, organic shapes.  It looks like calligraphy, which is an art form itself.  This design can inspire other poet’s and artists the poet may know.  His family will be inspired by this and will understand what his style is like.  I learned that there are many ways to portray a poet.  There’s the light delicate designs like mine, but there’s also the dark, crowded tiles for poets like Edgar Allen Po.  This was interesting because people have different perspectives on what a poet is like.  I learned connecting different text shapes can create designs that don’t look like letters at all.  I used the letter x for this design.